Hello! I am an experienced multimedia magazine editor, content writer and storyteller based between the Gulf and the UK. Most recently, I have been working on a freelance basis with small businesses and grassroots organisations to build and enhance their digital presence. I have written both short and long-form copy for e-commerce services, website copy and blog posts for football clubs and nurseries, and also created coaching material, video modules, and marketing collateral for a holistic health clinic and Biomedic Practitioner. I have also planned and implemented social media strategies and campaigns across Instagram and Facebook, with caption writing, engaging content, hashtag research, and growth practices at the forefront of helping businesses to reach their demographic and continue to thrive.
Prior to this, I held the position of Editor-in-Chief at FACT Magazine Middle East, living and working in both Abu Dhabi and Bahrain. Before my move to the Gulf, I was the Section Editor for travel and parenting at FemaleFirst.co.uk.
In 2011, I became a recipient of the Journalism Diversity Fund Scholarship which is offered to young people for courses accredited by the National Council for the Training of Journalists. I went on to complete my MA in Magazine Journalism at the University of Central Lancashire, Preston. During this time, I travelled to Guangzhou, China to work with fellow trainee journalists as an Online Reporter for The Hotpot website. Furthermore, I was shortlisted as a finalist for the PTC Academy’s Best Original Concept magazine for my idea and development of a publication for young British Muslim girls.
I have interned for Absolute Publishing Ltd, the Richmond and Twickenham Times newspaper and Wanderlust travel magazine, all in the UK, and I have since freelanced for numerous international print and online publications including Spa Secrets Magazine, National Geographic Traveller Family, Hadag Magazine, Villa 88 Magazine, Emirates Woman Magazine, Yalla Magazine and the commercial content provider BBC StoryWorks.
In my previous roles, I have written and commissioned features and branded content for print, online and social media whilst working alongside graphic designers, art directors, and production managers to produce and deliver quality monthly products to strict deadlines. I have also put together business plans for new market launches, implemented innovative brand redesigns and consulted on digital campaigns for several industry events.
If you have any queries or suitable work that you would like to discuss, please contact me here.